Privacy policy

Privacy Policy

Last updated: May 24, 2026

Vitelia ("we," "us," or "our") operates this store and website (the "Services") to provide you, the customer, with a curated shopping experience. Vitelia is powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise communicate with us through the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

  • Contact details — name, billing address, shipping address, phone number, and email address.
  • Financial information — payment card information, transaction details, payment confirmation. Full card numbers are processed by our payment processors and are not stored on our servers.
  • Account information — username, password (hashed), preferences, and settings.
  • Transaction information — items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, and your past transactions.
  • Health and wellness information — voluntary information you provide about dizziness symptoms, frequency of episodes, conditions you are seeking to address, or other health-related context you share with our support team.
  • Communications with us — the information you include in support emails, SMS conversations, reviews, and other communications.
  • Device information — device type, browser, operating system, network connection, IP address, and unique identifiers.
  • Usage information — how and when you interact with or navigate the Services, pages viewed, clicks, scroll depth, and referral source.
  • Marketing engagement — email opens, link clicks, SMS responses, and ad interactions.

Where We Collect Personal Information From

  • Directly from you — when you create an account, place an order, sign up for marketing, contact support, or otherwise provide your information.
  • Automatically through the Services — through cookies, pixels, and similar technologies when you visit or use the Services.
  • From our service providers — including Shopify, payment processors, fulfillment partners, and advertising platforms.
  • From our partners or other third parties — including ad networks, affiliate partners, and reviews platforms.

How We Use Your Personal Information

  • Provide, tailor, and improve the Services. Process payments, fulfill orders, manage your account, arrange shipping, handle returns and exchanges, recommend products, and customize your shopping experience.
  • Marketing and advertising. Send marketing emails and SMS messages, deliver advertising on third-party platforms, and re-engage you with retargeting and abandoned cart campaigns.
  • Security and fraud prevention. Authenticate accounts, screen orders for fraud, prevent abuse of our refund policy, and protect public safety.
  • Customer support. Respond to your questions, process refund requests, and resolve disputes.
  • Legal reasons. Comply with applicable law, respond to valid legal process, enforce our policies, and protect our rights.

Marketing Communications — Email and SMS

Email. When you provide your email address (at checkout, by subscribing to our newsletter, or otherwise), you may receive marketing emails from us. You can unsubscribe at any time by clicking the "unsubscribe" link in any marketing email or by emailing us at support@tryvitelia.com. Even if you unsubscribe, we will still send you transactional emails about your orders, account, and customer service requests.

SMS / Text messages. If you provide your mobile phone number and consent to receive text messages, we may send you marketing and promotional messages about Vitelia products, offers, and updates. By consenting to SMS marketing, you agree to receive recurring automated marketing text messages at the phone number provided. Consent is not a condition of any purchase. Message and data rates may apply. Message frequency varies. You can opt out at any time by texting STOP to any message you receive from us, or by emailing support@tryvitelia.com. Reply HELP for help.

Cookies, Pixels, and Tracking Technologies

We and our service providers and advertising partners use cookies, pixels, web beacons, software development kits ("SDKs"), and similar tracking technologies to collect information about how you interact with the Services and to deliver targeted advertising.

We use these technologies to:

  • Operate the Services and remember your preferences (essential cookies)
  • Understand site traffic and user behavior (analytics, including Shopify Analytics and Google Analytics)
  • Run and measure advertising on third-party platforms, including Meta (Facebook and Instagram) Pixel and Conversions API, Google Ads, TikTok Pixel, Pinterest Tag, Snap Pixel, and Reddit Pixel
  • Re-engage users who have visited the Services through retargeting and abandoned cart campaigns

You can control or disable most cookies through your browser settings. Disabling essential cookies may affect the functionality of the Services. You can also opt out of targeted advertising through the opt-out tools provided by the Network Advertising Initiative (networkadvertising.org/choices) and the Digital Advertising Alliance (aboutads.info/choices).

We do not sell your personal information for monetary consideration. However, our use of advertising pixels and similar tools may be considered a "sale" or "sharing" of personal information for targeted advertising under certain state privacy laws (such as the California Consumer Privacy Act). You can opt out of these uses here.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • Service providers who perform services on our behalf, including:
    • E-commerce platform: Shopify
    • Payment processors: Shopify Payments, Stripe, PayPal, and other authorized processors
    • Fulfillment and shipping: third-party logistics providers and shipping carriers
    • Email and SMS marketing: Klaviyo, Postscript, and similar platforms
    • Customer support: helpdesk and chat platforms
    • Reviews and ratings: reviews platforms
    • Analytics: Shopify Analytics, Google Analytics
    • Fraud prevention: Shopify Risk, payment processor risk tools
  • Business and marketing partners to deliver and measure advertising. We use Shopify Audiences and the named advertising platforms above to support personalized advertising. Depending on where you reside, you may have a right to opt out of this sharing. You can exercise that right here.
  • When you direct us — for example, to ship products or through your use of social media widgets or login integrations.
  • Affiliates within our corporate group.
  • In connection with a business transaction such as a merger or asset sale, to comply with legal obligations, to respond to subpoenas or warrants, to enforce our policies, and to protect our rights and the rights of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights. To learn more about how Shopify uses your personal information, you can visit the Shopify Consumer Privacy Policy. You may exercise certain rights with respect to your personal information via the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Children's Privacy

The Services are intended for adults age 18 and older. We do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@tryvitelia.com and we will promptly delete it. As of the effective date of this Privacy Policy, we do not have actual knowledge that we "sell" or "share" personal information of consumers under 16 years of age, as those terms are defined under applicable law.

Security and Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on several factors, including whether we need the information to maintain your account, to provide you with Services, to comply with legal obligations (such as tax and accounting record-keeping requirements), to resolve disputes, or to enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

  • Right to Access / Know. Request a copy of the personal information we hold about you.
  • Right to Delete. Request that we delete personal information, subject to legal retention obligations.
  • Right to Correct. Request that we correct inaccurate personal information.
  • Right of Portability. Receive a copy of your personal information in a portable format or request transfer to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt Out of Sale, Sharing, or Targeted Advertising. You can opt out here. If you visit our website with a recognized Global Privacy Control (GPC) opt-out signal enabled, we will treat this as a valid opt-out request for that browser. To learn more about GPC, visit globalprivacycontrol.org. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals.
  • Right to Limit Use of Sensitive Personal Information.
  • Right to Non-Discrimination. We will not discriminate against you for exercising any of these rights.
  • Managing Communication Preferences. Opt out of marketing emails using the unsubscribe link in any email, or opt out of SMS by replying STOP. We may still send you non-promotional transactional emails about your orders.

If you reside in the UK or European Economic Area, and subject to exceptions and limitations provided by local law, you may exercise the following additional rights:

  • Objection to Processing and Restriction of Processing.
  • Withdrawal of Consent. Where we rely on consent, you may withdraw it. Withdrawal does not affect the lawfulness of processing based on consent before withdrawal.

To exercise any of these rights, contact us at support@tryvitelia.com. We may need to verify your identity before processing your request, as permitted or required under applicable law. You may designate an authorized agent to make requests on your behalf — we will require proof of authorization and may verify your identity directly with you.

State-Specific Rights (United States)

If you are a resident of California, Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, or another U.S. state with a comprehensive consumer privacy law in effect, you have specific rights under your state's law. These include the rights listed above (access, deletion, correction, portability, and opt-out of sale, sharing, or targeted advertising).

For California residents specifically: in the preceding 12 months, we have collected the categories of personal information described above, from the sources described above, for the business and commercial purposes described above, and disclosed them to the categories of third parties described above.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the responsible supervisory authorities here.

International Data Transfers

We are based in the United States and process personal information in the U.S. Our service providers may process personal information in other countries. If you are located outside the United States, your information will be transferred to, stored, and processed in the United States and other countries.

Where we transfer personal information out of the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or the UK International Data Transfer Addendum, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Governing Law

This Privacy Policy is governed by the laws of the State of Wyoming, United States, without regard to its conflict-of-law principles, except where superseded by applicable consumer privacy laws of your state or country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date above, and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@tryvitelia.com. For the purpose of applicable data protection laws, Vitelia is the data controller of your personal information.